Rethinking Pink

Unless you are living under a rock, albeit painted pink, you know that October is Breast Cancer Awareness Month. Social media sites are awash in pink photos. Everyone from N.F.L. football players to everyday moms are donning pink sneakers and stepping out to raise awareness and funds for numerous causes. Pink parties with pink cupcakes and punch and balloons and branded pink gifts are being hosted coast to coast. And pink is showing up on Delta airplanes, Minnesota National Guard army tanks, scooters and drill bits. Men don pink tutus for videos and pink ties for more conservative appearances. Women wear

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